Are you in need of the services of SEO experts in Kenya? You will find this piece very helpful.
If you have a business in Kenya, then you understand that being active online can bring a lot of success.
For you to benefit from the online traffic, however, you need to be deliberate with your actions. Things won’t just happen.
Kenya has some of the most active social media users. As a business, you need to figure out how to tap into this prowess to take your business to the next level.
Read below to learn how you can combine social media marketing and SEO to grow your local business in Kenya.
These are some of our best tips that we use as one of the leading SEO experts in Kenya.
Align your social media and search engine optimization goals
When coming up with your SEO and social media strategy, ensure that they are properly aligned.
Do you want to get more traffic to your website, make more sales, collect more leads. Or do you want to increase awareness about your products or services?
Whatever goals you choose, be sure that they are the same for both social media and SEO campaigns.
This will not only make it easy for you to create content for both. It will also ensure that the content doesn’t conflict with each other.
Share your SEO content on your social media profiles
One of the strategies that SEO experts in Kenya use is content marketing. This includes writing well-optimized content and then posting it on the websites as blog posts.
If you decide to go this route, you can share your SEO content on your social media profiles as well.
For example, suppose you have a newly written blog post. Instead of posting it on your website and letting it rank, you can add more link juices to it by posting it on social media platforms such as Facebook and X.
This will not only get you valuable backlinks, but also you will get a great deal of social media traffic.
Try to target the same audience
If you are combining both SEO and social media strategies, you should have a goal of targeting the same audiences.
On the social media platform, strive to engage mostly with your target audience. When it comes to creating content for SEO, try and use the kind of keywords and tones that resonates with your target audience.
In this manner, your audience will find harmonious messages on both the social media platforms and the optimized content on the search engines.
Contact us today if you want to learn how to to target harmoniously on both social media platforms and your website.
Enlighten your social media team on the basics of search engine optimization
You may have a very competent social media team – excellent at creating quality posts and capitalizing on trends.
However, if they don’t understand the basics of SEO, then you may not reap any benefits from combining search engine optimization and social media. Due to this, offer some basic training to your social media team.
This will ensure that the content they post is also aligned with your search engine optimization goals in Kenya.
Ideally, you should share with them what your SEO team is working on so that they align their content accordingly to avoid any conflicts on content which may end up confusing your audiences.
Capitalize on search data to come up with social media content ideas
While doing research for your SEO marketing in Kenya, you can uncover hidden gems such as unique keywords and user intent.
This implies that you will have a clear understanding of what your user is searching for and their intentions of searching for those keywords.
You can share this information with your social media team so that they can come up with content inspiration that will be aligned with what you have already confirmed that your users are searching for.
In this manner, you will be tapping into a completely new pool of targeted audiences from social media.
Link your social media profiles to your SEO content
If you have done a good SEO job, or you contracted SEO experts in Kenya to help you out, you should have a lot of traffic coming to your website from the search engines.
You can always leverage on this traffic to gain more followers on your social media platforms. All you have to do is avail links to your social media profiles on your SEO content.
Then, remember to actively remind your search engine traffic to connect with you on your social media pages.
Also, be sure to include your social media buttons on your blog posts and web pages.
Include the link to your website on your social media profiles
Additionally, remember to include the link to your websites on your social media profile. This is so that social media users will find it easy to locate your website should they want to check something out.
Also, it is a way of letting them know that they can always find additional information about your posts, products and services on your official website.
Need more information?
Use the above tips to successfully combine search engine optimization and social media marketing to grow your brand in Kenya.
Feel free to contact us if you need more information. Also, get in touch with us if you are looking for reliable SEO experts in Kenya to help you with both SEO and social media marketing.