In today’s business landscapes, search engine optimization and social media marketing are vital components of every marketing strategy for small businesses.
Through the use of social media platforms, businesses have a powerful way of connecting with their customers, leading to increased brand awareness and an increase in web traffic.
Search engine optimization, on the other hand, improves the rankings of the website for search results, leading further to more organic traffic to the website.
Sadly, most of the small business owners in Kenya don’t know how to effectively use social media in conjunction with search engine optimization to grow their businesses.
In this piece, we will reveal to you how you can combine the two to grow your online presence, get more traffic and increase the leads and sales in your business.
Hire an SEO Expert in Kenya
If you are a small business keen on maximizing the potential of both search engine optimization and social media marketing in Kenya, the best course of action is to work with a reputable search engine optimization company in Kenya.
This will save you a lot of time, and get you started directly on the right path without unnecessary trials and errors that may never work.
However, don’t just pick any SEO expert in Kenya. Take time and do due diligence to ensure that the experts you end up with are worth their salt.
If you need help in finding the best SEO experts in Kenya, click this link for additional information.
Have Clear Objectives
Clear objectives are fundamental in setting the right foundation for a successful search engine optimization and social media marketing strategy.
Before you kickstart any social media or SEO in Kenya campaign, you need to have a clear understanding of what you desire to achieve.
As is always the case, you need to have specific, measurable, achievable, relevant and time-bound goals.
A simple way to figure out what you want may be to ask yourself what you would wish to see from your SEO and social media marketing efforts.
Do you want to drive more traffic to your website, get more leads, generate more sales, or simply increase your brand awareness?
When you are clear with your objectives, it will be easy to craft campaigns that will revolve around your business goals, thereby increasing your chances of achieving them.
Decide on the most suitable marketing platforms
There are many social media platforms that you can potentially use to market your products and services. However, not all of them are suitable for all kinds of businesses.
These platforms appeal to people with different demographics, lifestyles and purchase behaviours. As such, you need to choose the platforms where you are certain that you will find the bulk of your potential customers.
Do your research on the platforms, and don’t waste your time on places that will not give you any meaningful returns.
Have a well-defined content marketing strategy
For both search engine optimization and social media marketing, you need a solid content strategy. You will need two sets of content – for social media and the search engines.
Due to the dynamic nature of these two, the content types vary greatly. Therefore, you need to have a very clear plan of what you will want to post where and when.
The content must be informative, and address the specific needs bothering your followers or target audience.
Also, it must be of high quality and aligned with your current social media marketing and search engine optimization goals.
Learn to schedule posts
You can usually schedule posts to go out at future dates for both social media and search engine optimization.
This is a very powerful feature if you want to save time and get the most out of your campaigns. All you need to do is create the content and then line them up for drip-feeding at future dates.
You will not only be organized with the kinds of posts you will be making, but also you won’t miss making a post because you were away or you forgot.
Learn to engage with your audience
Learn to actively participate in conversations and respond to comments and messages posted on your social media platforms.
It is also a good idea to boost engagement through things such as contests, surveys, or polls.
These will encourage your audience to continue interacting with your brands while at the same feeling appreciated by your business.
Measure and adjust
As a business owner, it is of utmost importance that you regularly measure and adjust your search engine optimization and social media marketing strategies.
You have to analyze all the incoming data so that you can figure out what’s bringing in results and what might not be working for your campaigns.
Check for metrics such as the levels of engagement, clicks on website links, and the reach of your posts to see how effective your strategies are.
If you don’t check on the analytics of your campaigns, you will not tell what’s working and what’s wasting your time.
As such, you will be running campaigns blindly with no direction at all. It will be a waste of time and effort.
Final Thoughts
Social media and search engine optimization are important for small businesses to succeed online.
By knowing how to blend both, businesses can craft comprehensive strategies that can help them get the most from both worlds.
If you are just getting started or you want a way to perfectly blend the two, the tips shared above will put you ahead of the pack.
Implement them today and see your business take off.
For more information, or if you need social media and search engine optimization marketing services in Kenya, click this link.