Learn about the basics of SEO services in Nairobi. Get your websites ranking high for total domination of the search engine result pages in Kenya.
If you have a business website in Kenya, the website will be of use to you only if people can find it online.
For this to happen, you need to equip yourself with the basics of search engine optimization.
This may sound like something technical, but you will be surprised at how simpler the concepts are.
Keep reading to learn about the basics of SEO services in Nairobi, including how to set things up on your website for success.
Search Engine Optimization Fundamentals
What is Search Engine Optimization
The term SEO – search engine optimization, refers to the process used by SEO experts in Nairobi to grow a website’s search traffic organically.
It features the set of actions that you take so that your website may show up and rank higher on the search engine result pages for a specified keywords or sets of keywords.
The Importance of Search engine optimization
Many people are searching for your products and services online. If you can figure out what search terms they may be using, then you can rank for those search terms so that they find your website online.
Without effort, however, you may never rank for those search terms. This is where search engine optimization comes in.
It helps Google to figure out if your website is the most deserving of better ranking on the search engines based on the incoming search terms.
Contact us for the best SEO services in Nairobi. Let us work together in getting you unlimited flow of traffic to your websites.
Benefits of Search Engine Optimization Services in Kenya
Through search engine optimization services in Kenya, you will be able to attain higher rankings on the search engines. This is one of the main goals of most of the SEO services in Nairobi.
Usually, the majority of the searchers online will only click the first few links that appear on the search results pages.
This means that if your website is ranked highly, then you will enjoy a significant increase in traffic. Unlike other types of traffic, search traffic has the characteristic of being consistent and passive.
You will also be pleased to know that search traffic is free. Once you rank your website, you won’t have to pay a dime for the continued flow of traffic to your sites. The traffic will keep on coming so long as you continue to rank highly and people keep on searching for those keywords.
How Do You Do Search Engine Optimization in Kenya?
Proper search engine optimization involves the following main steps-:
- Keyword Research
- Content Creation
- On-page search engine optimization
- Link building
- Technical SEO
If you need help with any of the above, feel free to contact the best SEO services in Nairobi for immediate help. Click here for more.
Setting Up For Success in The Search Engines
Achieving success with search engine optimization in Kenya is relatively easy when you set up your website properly. This is always the starting point for most of the SEO services in Nairobi.
Here are a few things you should look at when configuring your website for SEO success in Kenya-:
Start with a good domain
Most domains can be used for search engine optimization in Kenya so don’t worry that the extension of your domain may work against you.
If you haven’t registered your domain yet, just remember that a good domain name should be short and easily memorable. Also, you should always go for top-level domains.
Use a website platform to build your website
Website platforms will give you the ability to create and manage your website with ease. Normally, you will have to choose between these two platforms-:
- Self-hosted website platforms – you will have to host and install such a platform on your own. With them, you can create and edit website content without any knowledge of code. Examples of self-hosted website platforms include Joomla, WordPress, Drupal, and WooCommerce.
- Hosted platforms – in this case, the website is hosted and you are provided with a ready-made design. All you have to do is create and edit content – also without knowledge of code. Examples of hosted platforms include Shopify, Wix, Weebly, and Squarespace.
For SEO purposes, self-hosted platforms are normally recommended since they are easily customizable and they have lots of plugins that can be used to extend their functionalities.
Get a good web hosting company
You will need a web hosting company in Kenya to store your website and make it available online for users to find. While choosing a web hosting company, always consider the following-:
- Security – ensure you have an SSL certificate installed on your website.
- The location of the server – choose a hosting provider whose servers are located in the same country as the origin of the bulk of your traffic. This is because it takes time for data to travel from the server to the user’s location.
- Support – you want your website to be hosted by a company that will be available to support you should your website encounter challenges. If they don’t have 24/7 support, then don’t host your website with them.
Consider a Great User Experience on Your Website
Google is pro-user experience. They want to give the best ranking to websites that can give site visitors a good experience.
This is why while considering SEO services in Nairobi, you must strive to create a positive user experience. You can achieve this by observing the following-:
Choose a great design for your website
Have a clean and fresh-looking website for your visitors. Nobody will bother with your site when all you have to offer is something that makes the user think they are back in the 90s. If you are not sure of the best design for your niche, then talk to the best website designers in Kenya for an appropriate solution.
Create a mobile-friendly website
Most of the users currently use their mobile devices to access the internet. It means that if you don’t have a mobile-friendly version of your website, they will not be able to find you. Besides, Google nowadays considers the mobile-friendliness of a website as one of its ranking metrics. Therefore, always ensure that your website is mobile-friendly.
Use HTTPS
Ensure that your site’s data is encrypted with SSL/TLS. The last thing you want is for your customers to worry about the safety of their data while on your website. Should they feel insecure, they will simply avoid visiting your website.
Don’t include intrusive pop-ups and ads
Nobody loves ads. If you include lots of pop-ups and ads on your website, most users may consider them intrusive and may shy away from your website. Also, a page with lots of ads and pop-ups may not rank highly on the search engines.
Improve the load speeds of your website
Page speed is one of the ranking factors considered by Google when calculating your site’s rank. If a page takes time to load, it will create a bad user experience. This is how you will end up with a high bounce-back rate, leading to poor ranking on the search engines.
Have a website with a logical structure
Visitors to your website should find it easy to navigate. The menu structure should be intuitive and they need not try so hard to figure out where what they are looking for is located. A good logical site structure will improve the user experience, and reduce bounce-back rates, leading to better rankings on the search engines.
Consider logical URL structure
URLs are vital since they aid users in understanding the content and context of each page. Most of the website platforms you will encounter will give you the ability to choose how you want to structure your URLs. If you are creating a new website, it is recommended that you consider a URL structure that is clear and very descriptive.
Install a Good Search Engine Optimization Plugin
Most of the website platforms you are likely to encounter will have basic SEO functionality. However, if you are using a platform such as WordPress, then be sure to install a suitable SEO plugin. Rank Math and Yoast SEO plugins are good for starters.
Getting Google To See Your Website
When you set up your website correctly for search engine optimization, Google will find it easy to crawl and index your pages.
However, it is vital you still submit your website to Google to make this process faster. You do this by creating a sitemap and then submitting it to Google.
Finding or creating your website’s sitemap
Sitemap is simply a list of the most important pages on your website that you would wish for the Google bots to crawl.
If you can’t find one for your site, then there are high chance that your website doesn’t have one. All you have to do is simply create one.
If you are using a platform such as WordPress, there are plugins that you can use to quickly and easily generate your site’s sitemap.
Submitting Your Sitemap to Google
To submit your sitemap to Google, simply log into your Google Search Console. Click on the Add a new sitemap tab, specify the URL of your sitemap then click Submit. It is that simple.
How To Track SEO Success
While you work hard to rank your website on the search engines, it is also vital that you know how you will track and measure the performance as far as the optimization of your website is concerned. The good news is that tracking SEO performance is relatively easy. Here are a few metrics you can use to help you gauge if any of your efforts are bearing any fruit.
Changes in organic traffic
If you notice a positive change in organic traffic, then this is an indication that your SEO efforts are bearing fruits.
It means that more and more people are starting to find your website on the search engines.
You can always check the change in traffic through Google Search Console. If, however, the traffic is going down, then you are not doing something right.
The ranking of your keywords
If you are now ranking for more target keywords, then this is another indication that your SEO efforts are bringing positive results.
You can track the keyword ranks using free tools such as Google Search Console to know where exactly you are ranked on the Google search engine.
Visibility of your website
If the visibility of your website is improving, then your SEO strategies seem to be working. If, however, the visibility has not changed or gotten worse, then something about your SEO is wrong somewhere.
Get your Website Going With SEO Services in Nairobi
Knowledge of the above should get you going with optimizing your website for search engines. If you need help, feel free to call us for our SEO services in Nairobi.
We will be more than delighted to help your business so that you can rank high on the search engines. This is how you get to enjoy lots of free traffic to your website.