Every day, Kenyan businesses search for SEO services Nairobi to improve their rankings on search engines. Thousands of Kenyans turn to the internet to search for products and services.

This simply means that if you are a business and your business can’t be found on the search engines, then you will be missing out on a great deal of potential customers.

Google My Business is one of the best ways to optimize your website and increase reach for local search terms.

In this piece, we will discuss everything you need to know about Google My Business, including its benefits and how to get started with it. Keep reading to find out more.

What is Google My Business

Google My Business is a free tool availed by Google to help businesses manage their presence online.

It is also designed to help businesses determine how they show up whenever relevant search terms come up on the search engines.

It provides important information relating to the business that a typical potential customer would normally be interested in. These include business information such as:

  • The name of the business
  • The description of the business
  • The street address of the business
  • Business operating hours
  • The link to the business website
  • Photos relevant to the business
  • Reviews by past clients of the business

Potential clients are likely to consider businesses with Google My Business listings as more reputable and trustworthy, hence, increasing their likelihood of making contact with such businesses.

Remember, Google uses the information from the Google My Business listing to fill up the Local 3-pack that will normally appear on the search result pages. That is why GMB is very important for SEO services Nairobi.

How Google Determines Ranking For Local Businesses – SEO services Nairobi

If you approach some of the best SEO services Nairobi about how Google determines the local ranking, you will discover that Google uses several factors to decide if a business should show up in local search results.

However, you have to understand that Google has kept it a secret the specific factors it uses to come up with rankings for local businesses.

Due to trends and observations made over time, the following are some of the three most important factors that Google seems to be keen on when coming up with rankings for local businesses-:

Distance

The proximity of the potential search results to the location of the business is a key metric that Google takes into account when working the ranks for local businesses.

For example, if the searcher uses a term such as “near me”, Google will try to return the most relevant businesses that are in proximity to the origin of the search term.

Relevance

Relevance refers to the link between the searcher’s intent and the businesses listed.

If you have accurate information on your Google My Business Listing, Google will likely return your listing whenever one comes searching for your products and services.

Prominence

Prominence refers to how popular your business is both online and offline.

If you have a well-known brand or a business location, you will be likely rewarded with high rankings on the Google My Business listing.

One of the ways that Google uses to determine the popularity of your business both online and offline is to look at the reviews submitted by past clients.

Therefore, if your business has lots of reviews, then there are very good chances that you will rank highly on the Google My Business Listings.

The Benefits of Google My Business For SEO services Nairobi

Due to the advancements in the current business technologies, businesses in Kenya can now benefit from the best SEO services in Nairobi, including listing on Google My Business.

According to data by Search Engine Watch, it is estimated that 50% of web users normally use their mobile devices to search for local businesses.

Since nearly everyone has a smartphone, there is immense sales potential if a business can always be found online whenever one searches for its products and services.

As such, you must create, verify and properly optimize your Google My Business listing. When you do that correctly, here is a brief look at some of the numerous benefits you will get-:

Your business will appear in maps as well as Local Pack Listings

With your business on GMB, your business will be one of the results appearing on the top right of pages of the search engine results.

As such, you will be easily found by potential clients in need of your products and services.

It is highly visible

The map results, also known as the Google Local Pack take a huge chunk of the Google result pages. As such, it is highly visible to all the users seeing that page.

Your information will be easily and quickly visible to your users, increasing their likelihood of making contact with your business.

People will be able to leave reviews for your business

Another beautiful benefit that comes with GMB listing is that it will allow people to leave reviews about your business.

This is a very powerful social proof that so many people look at before deciding to do business with you. If lots of positive reviews are on the Google My Business Listing, there will be an impression that you deliver on your word.

This will encourage many potential clients to want to work with you.

GMB can provide you with powerful insights into your business

Google My Business Listing can provide you with very powerful insights that you can then use to get more traffic to your website.

In addition to helping you promote your business, it can also give you a better understanding of the market. Some of the insights you can derive from it include-:

Views – you will see the number of views that your profile gets over a specified period. These include views to your business profile, posts and photos.

Through the number of views, you can easily tell if your campaign is working or if you need to do additional tweaks to make it bring better results.

Search queries – the tool will give you a detailed report of the search terms users use to reach your profile.

This is a powerful insight that you can incorporate into your keyword strategy to get more traffic from search engines.

The level of engagement – the tool will also show you the interactions between your audience and your business profile. You will know what posts they are reading. You will also know the kind of comments they are leaving, and whether or not they are sharing your content.

In this manner, you will tell the kind of material that is generating the most engagement. This is so that you can focus on producing more of that content.

Audience insights – learn about the profiles of the people following your listing. The tool will tell you their age groups, the countries they are coming from, and even their gender.

The number of clicks to your website – you will also get insights on the number of website clicks generated by the Google My Business profile.

This will show you whether or not the business is driving meaningful traffic to your website.

It is free

You don’t need to pay Google for you to use this wonderful tool for SEO services in Nairobi. It is completely free and very easy to use.

If you need help in using it, contact the leading SEO services provider in Nairobi.

How To Start With Using Google My Business

As already noted, GMB is an easy-to-use tool. You don’t require any tech skills to get going with it. Start by making an account and then claiming your business.

If your website is already listed, all you have to do is let Google know that you are the owner.

For the verification process, Google will send you a postcard to confirm the address. Once you get the card, you will know the steps you need to take for verification. 

In some instances, businesses may get the verification via text or phone. After you are through with the verification, the next step is to fill in your business profile.

How To Optimize Your Google My Business Listing for Local SEO in Nairobi

Use these tips to get the most out of your Google My Business Listing-:

  1. Choose the correct business category that matches your business
  2. Have the information about your business in the listing consistent with the information across all the other channels
  3. Use clear images that correctly represent your business
  4. Go through all the reviews and respond promptly in case there is a need to
  5. As your business changes or grows, be sure to make adjustments to the listings. This is so that users can have the correct business information at all times.

Don’t Miss Out on The Benefits of Google My Business for Local Kenyan Businesses

Don’t miss out on the opportunity to have your business appear on Google My Business search result pages. It is free and easy to implement.

If you would like more information about Google My Business Profile and local SEO services Nairobi, feel free to talk to call us now.

Call us now if you need assistance with listing your business on Google My Business. We are a leading provider of SEO services Nairobi. 

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