Search engine optimization, or SEO in Kenya is vital in increasing a website’s traffic by improving the rankings of the website on the various search engines.
If you are in Kenya and you are wondering if your business website would use some SEO help, you are not alone.
Sadly, over 80% of businesses in Kenya don’t have an SEO strategy. Since SEO can help a business gain authority and increase the number of sales and leads, ignoring it as a business will greatly hinder your growth potential.
Additionally, the proper use of search engine optimization is an awesome way to promote your website and business for free. Every organization – no matter the size or the industry, can always benefit from proper SEO services in Kenya.
With that said, here are some SEO benefits you should know about.
SEO in Kenya will get you more customers through increased organic traffic
More than 50% of web traffic comes from organic search. The majority of digital marketers in Kenya agree that the bulk of their highest-quality leads usually arrive from SEO-engaged traffic.
When someone goes online to search for a product or a service, they are usually ready to take action.
When they find your website on top of the search results, their chances of clicking through and landing on your website will be high.
If you want to attract more people from organic search, you must endeavour to rank your website on the top of the first page of Google. This is in addition to other sites as well.
If you are lucky enough to claim a featured snippet, you will have two spots on top of the search engines. This will lead to a significant increase in traffic to your website.
With enough volume, you will always be attracting the right customers.
With the increased traffic to your website, you will also notice an increase in the number of customers. Or, potential customers making inquiries about your products and services.
SEO helps to build trust and credibility for your Kenyan business
For most of the Kenyan businesses, it is not always easy to establish trust and credibility online.
Most of the professional SEO companies in Kenya fully understand that the genesis of online success is having a website that will offer a seamless user experience.
The process of creating such a seamless user experience usually involves the technical aspects of search engine optimization.
When done successfully, the website will not only rank high on the search engines. But also its brand trust and credibility will also improve tremendously.
Building a website with reputable authority is a long-term game. It may not be easy, but with time and dedication, you can achieve it through quality SEO in Kenya strategies.
Such a strategy must focus on components such as:
- Creating quality content optimized for both on-page and off-page SEO
- Adopting the best practices for SEO in Kenya, user experience and website accessibility
- Building a strong and healthy backlink profile
- Following major updates on search engine algorithms and adapting your SEO accordingly.
SEO in Kenya will provide you with more insights about your users
One of the best pieces of information that you can have about your customers is their needs and desires. With proper optimization of your website, you can gain vital insights that will shed more light on the needs and desires of your target audience.
You can achieve this through components of search engine optimization such as keyword research, analytics data and SERP analysis. With this information, you will have a clearer picture of who your customers are.
This, will, in turn, help you craft your marketing message so that it resonates the most with them.
Local SEO in Kenya will increase traffic, engagement, and conversions on your website
Small business and local SEO strategies can work wonders for local businesses. Usually, small businesses have their operations limited to a specific geographic area.
For such businesses to stand out from their competition, it is vital that they optimize their websites and digital presence. This should be done for both the local search terms for their products and services.
This will make it easy for people searching for those products and services locally to locate them.
Since nearly half of Google searches are usually done by people seeking local information, Google has started optimizing their results to provide more accurate results for local searches. As such, the time is now for local businesses to consider SEO in Kenya so that they can tap into all that traffic.
To optimize for local searches, here are a few tips to help you get started-:
- Encourage your customers to leave reviews about your products and services
- Ensure that your Google My Business Listing is properly set up
- Be sure to optimize your Knowledge Graph panel
- Include local backlinks and citations in your content.
You can do SEO in Kenya for small businesses on a budget
One of the beautiful things you will love about SEO in Kenya is that it is relatively inexpensive to implement, and you can always do it on a budget.
There are several SEO companies in Kenya that you can hire for your SEO needs at very affordable rates.
With all the long-term benefits of SEO for your business, you don’t have to worry about breaking the bank so you enjoy the fruits of ranking on top of the search engines.
SEO results are trackable
With traditional marketing, it is usually frustrating for most businesses to determine their return on investment.
Billboards, for example, will try and gauge the average number of views based on the traffic patterns of that locality.
With search engine optimization services in Kenya, however, it is possible to quantify the amount of work you input and tell your return on investments with great precision.
Since you can track it, you can also measure it. And with this, you will know what is working for you so that you put in more effort for better results.
Where to Start with SEO in Kenya
For beginners, the whole concept of SEO in Kenya can sometimes be overwhelming. There is a lot of information that you need to go through, and also lots of strategies, with each promising to give you the best results.
To cut through the noise and increase the chances of your business succeeding with SEO, you need to work with a reliable expert with a proven track record of delivering SEO results.
Raysco Web and Net Solutions is one of the leading search engine optimization companies in Kenya. Talk to one of our experts today and let us get you started on the amazing journey of getting your website ranked high on the search engines.
Call us for more information about SEO in Kenya.